At the end of this summer a stir of surprise spread along the gambling forums - several dozens of new casinos with Microgaming software suddenly appeared. This software is one of the most expensive (along with Cryptologic), it is used by only about 80 casinos, and the new one usually appears not more often than once in a quarter. That is why gamblers' surprise is quite natural...
It has turned out that all this is white label casinos by Casino Share (relatively new casino with Microgaming software). So what is white label? White label is a kind of a small branch of an existing casino, which can be developed under its own name.
The system is as follows: software producer, RTG, Microgaming, or Casino Village on Net type company, producing software for casino and selling it to the clients, is on top. A supplier's software is generally similar, the game set is almost the same, the financial central processing unit is often common. Here the question about competition appears concerning not only casinos from the different producers (here the differences and, therefore, grounds for competition exist), but also the same producer's casinos, where there are not so many ways to be marked out. Methods of attracting the clients are various: some advertise themselves online and offline, some organize great actions, almost all use partnership programs.
Some of the casinos make contracts with a software supplier and get a permit for further multiplication of the software. Such casinos open white label programs, where any person interested may get "his own" casino. The scheme is usually as follows - a partner pays a relatively small amount (several thousand, maximum several tens of thousand dollars) and for this money gets a standard site, software for clients' downloads, where the name and logo chosen by a partner, not those of a parent casino, stand. Financial transactions are made through the parent casino cashier, support services are provided the same way. Customization and design, customer service, player hosts, fraud control, web design and maintenance as well as internal marketing. White label casino software producers provide cheaper, fully serviced and managed gambling websites that leave the owner or affiliate free to concentrate on marketing. Online bingo, sportsbook, poker room or casino operators enjoy all the benefits of marketing online bingo or casino sites without having to manage technical, business, licensing and operational infrastructure.The initial instalment goes for casino customization, after that a partner gives about 50% of the profit to the parent casino.
A question occurs: for whom is this scheme convenient and profitable? It is rather profitable for a software supplier, as it sells the right to create white label and casino customization services, increasing the popularity of the software (although the risk of negative responses is increased in case of problems), royalty is increased (software supplier gets its interest in casino profits). A parent casino organizing white label program also benefits. Although the right of creating white label casino costs money, its considerable part is returned out of the partner's initial payment, and then the casino opened begins to get profits without marketing expenses (support service and processing expenses remain, but they are much lower than 50% of the profit).
If you are thinking of signing up with an online casino, make sure you sign with one that has a good sign-up bonus. So many of the best casinos have these that there's no reason to sign with a site that doesn't. Usually, the online casino bonus is a percentage of your initial deposit amount when you set up an account. Some deposit bonuses are as generous as 200%. That means if you deposited $100, the casino would give you a $200 free bonus on top of that initial deposit. Maximum bonuses often reach thousands of dollars. Some no deposit casinos will even offer you a bonus that you can use even if you have no bankroll at all.
The first question on most people's minds is whether they can set up an account, make a deposit, and then withdraw Trbet the bonus. The answer is no, because if you could do this, we'd all have a super easy way to boost our income! All casinos have wagering requirements for cashing out a bonus, and these vary some from one place to the next. Often the rules for being able to cash out your bonus are different from the rules the same casino uses for cashing out regular winnings, so read the bonus playthrough requirements beforehand so you know what you have to do.
There are some strategies to help you get the most from your online casino bonus. First off, if a casino allows hedging bets during your bonus playthrough requirement, take advantage! Bet on both red and black with roulette to maximize your wager and minimize risk. Unfortunately, the vast majority of bonus schemes do not allow you to hedge bets as part of your playthrough requirement.
Your next best strategy for meeting your bonus requirement is to choose a game with a low house edge. Craps and Pai Gow poker are two good choices. Picking games with the lowest house edges makes it more likely you'll come out ahead once you've fulfilled your bonus wagering requirements. Also keep in mind that many sites do not allow certain games to count toward your bonus playthrough, so read the bonus rules to be sure which games count. Unfortunately, a lot of them don't allow you to play blackjack as part of your bonus requirement. Blackjack has some of the lowest house edges.
Some internet casinos have what are called "sticky" bonuses, which become a part of your account balance, but which can't be cashed out separately from your regular funds. What these do is basically prolong your playing time, but that can be a good thing if you have a big win. If you find yourself having lost your entire deposit and are playing with nothing but the sticky money, then you might as well bet big, since it's the house's money you're playing with.
One thing you should never try to do is to sign up under multiple names with a casino in order to try to get multiple bonuses. Casinos are really good at figuring out when people do this, and if they catch you (which is very likely) you will be banned. Bonuses are quite generous at web casinos, so know what the rules are and make the most of them.